World Heritage Site
This project encompasses a comprehensive brand identity system for Hawaiian Volcanoes National Park, including a logo, brand guidelines, a bi-fold rack brochure, and a stationery pack featuring business cards, an envelope, and letterhead. The park is home to two prominent volcanoes—Mauna Loa, the largest in the world, and Kilauea, the most active. The logo creatively integrates the outline of Kilauea, crowned by a smoke cloud, within the silhouette of Mauna Loa. The typefaces Bai Jamjuree and Bellucci were selected for the logo text due to their clean lines and subtle variations that complement each other effectively. The color palette reflects the intense hues of volcanic activity, incorporating shades of red, brown, and white to convey their power. Overall, this project showcases the designer's expertise in creating a cohesive and multifaceted brand identity system.