Design Research

Floral Friends

Floral Friends is a brand identity developed through rigorous design research. Assigned to the Student Union Building (SUB) on campus, initial interviews were conducted to gather public perceptions, both positive and negative, of the SUB. Two prototypes were created based on this feedback, followed by user testing to identify the preferred design. The chosen prototype underwent refinement through additional interviews, ultimately leading to the final design.

Outline of Design Research

Prototype 1

Prototype 2

Final Design Prototype Moodboard

Brand Guidelines for Floral Friends

Prototypes

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